A targeted search phrase that internet users type in a search engine. Optimize blogs and websites for your search engine. They should have a combination of short-tail and long-tail keywords that people search for. This will improve traffic and so improve chances of generating leads.
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Glossary Word

Drip marketing campaigns
They are an automated set of emails that are sent out over a specific period of time. The purpose is to engage with leads and push them onto the next stages of the purchase funnel. For example, if someone has registered for a product webinar, but haven’t yet pulled the purchase trigger, you may want to send them a case study which will act as a social proof and perhaps elicit a purchase or a sales query.