AIDA is an acronym for Awareness, Interest, Desire, and Action. The AIDA model represents the cognitive stages an individual goes through in the buying process.
Awareness: It is to do with creating brand awareness and drawing the attention of people.
Interest: The next stage requires you to keep them interested in your products and services.
Desire: Herein you influence them from just liking you to wanting to buy from you.
Action: This phase is when the interested prospect after evaluating their affinity to your brand decides to buy a product.